Duke’s Mayo is a 100 year old mayonnaise brand with an extreme cult following throughout the South. So we gave out a bunch of free Duke’s Mayo tattoos to a bunch of people in Richmond, Virginia.

There were 70 appointments.
There was a 1,000 person waiting list.

Bronze at the Richmond Ad Awards

Featured in: VICE, Food & Wine, Thrillist, CNN, Sporked, Richmond Times Dispatch

made with McKenzie Pickett, Rhakim Smith, Justin Bajan & Dustin Artz at Familiar Creatures.