Jack in the Box was opening their first restaurants in Utah.
So Jack introduced himself to the good people of Salt Lake City in signature Jack style.

We actually hid Jack antenna balls around the city of Salt Lake. We actually put a discount for a Jumbo Jack combo on each antenna ball. We didn’t actually drop the antenna balls from a helicopter.

After that, Jack introduced himself to the good Ronald McDonalds of Salt Lake City.

Made with Bernardo Dalla, Mark Bielek, Juan Davila Morris, Jason Karley and more at TBWA\Chiat\Day LA.