Jack in the Box needed to sell some Munchie Meals.

So we turned to world-renowned munchie expert, Snoop Dogg, for assistance.

Featured in: The Cut, AdAge, Muse by Clio, USA Today, BET, and more.

ACTIVATION - DOGG IN THA BOX

Celebrity meals aren’t anything knew. But we took things a step further, and gave Snoop his own Jack in the Box in Inglewood, CA for three days. His Munchie Meal sold out long before the weekend was over.

Oh, and everything about the store was Snoopified——the store name, the interior decor, the employee uniforms, even the product names on the menu. Onion Rangz, anyone?

Voted the “Best Celebrity Meal Deal of 2023” by The Cut

We even got Snoop to voice over the food porn commercials ...

... and let us release a blooper reel.

Made with Bernardo Dalla, Jeff O’Keefe, Bert Marissen, Jason Karley, and others at TBWA\Chiat\Day LA.